A Phoenix Fashion Week designer is collaborating with a Tempe app company to develop her lifestyle brand into an app that marries people's love for fashion and travel. Isy Obi, a clothing designer from Georgetown in the Caribbean's Cayman Islands, beat out 12 other designers in this year's crop to win the opportunity in a Phoenix Fashion Week competition earlier this month. The “Live. Shop. Jet Set.” app will give the fashion conscious suggestions of what to bring on various trips, from a cruise to a trip to the Middle East. “The user will be able to explore jet-set travel locations and buy the clothes that they can wear in those places,” Obi said. “My app will offer packing lists for various locations around the world, and offer users a way to buy certain items in my collection.”
Shopgate Inc. in Tempe, which offers a mobile app platform, partnered with Phoenix Fashion Week to offer the winning designer app services, but also to create the Phoenix Fashion Week app, which was piloted last year, said Casey Gannon, Shopgate's marketing vice president. “We're one of the only companies that has a ready-to-go platform to help set up an app without any coding,” said Gannon, about the Austin-based company with 20 employees at the Tempe office. While Shopgate doesn't normally give away free trials, Shopgate's vice president of business development helped judge the contest and helped award the $1,500 professional app package. Obi won the contest because she created a mobile experience Shopgate thought was “indicative of selling,” Gannon said. “The reason we're such good partners is because the app really builds customer and brand loyalty,” Gannon said. “The best vertical is fashion.” Obi often travels to Asia, Europe and throughout the Americas, so the app was a way to offer insider tips for other traveling fashionistas. Obi's Isy B. Cayman Islands brand, her fourth collection, includes several elegant dresses with linings good for tropical climates and the heat. The linings are moisture wicking and “feels great on your skin,” Obi said.
There's no better time to engage in a little sartorial splurging than September. There's nothing like a new coat or boots to make you feel better about colder weather. 1 Zebra If you're looking for an alternative safari-based accent to update your wardrobe, look to zebra. Leopard is a classic go-to, but zebra is a little more left-field and unexpected. This monochromatic colour scheme looks great teamed with vibrant shades. 2 Hard candy Designers are inviting you to embrace a fresh, pretty palette for autumn, namely rosy pink. It softens up winter clothes but is not as sweet as you might imagine. Wear splashed on a coat or head-to-toe in tonal shades. 3 Velvet Fabric designers can't seem to get enough of velvet, the ultimate in plushness. Incorporating it in an unexpected way will make it look modern. Indulge its innate opulence by wearing louche trousers with a button-down shirt or sweatshirt.
4 Florals At Givenchy, Erdem and Peter Pilotto, ultra-feminine florals are not just for spring. Opt for rich, romantic blooms printed, embroidered or patchworked. 5 Cat's miaow Fashion's feline fixation continues as cheeky graphics of cats pop up everywhere – on shirts, jewellery, bags and jumpers. It's officially cool to be a cat lady. 6 Baby bell While the off-the-shoulder top ruled spring, it's not so practical when it comes to winter. Taking the sartorial lead in the blouse stakes is the bell-sleeve top. With it's fluid and elongated sleeves, it will look pretty peeking out from under your coat. 7 Shearling Okay, we know if you wrapped yourself in shearling now, you would undoubtedly pass out from the heat. Come November – even October – however, you'll be glad of the woolly covering, so get ahead by investing in the coat of the season now. 8 Sew up Continuing the homespun vibe from spring, needlework covers everything from silky shawls to leather jackets, right down to footwear. Modern folkloric statement boots are easily paired with rolled-up jeans.
It happens every year. Somewhere between the runway model in the black pants and the runway model in the off-black pants, a fashionable front-rower sighs. She shrugs (gently, because otherwise that camel coat she never actually sticks her arms in, will slip right from her narrow shoulders) and she declares: "Fashion Week. It's just not the same." Set your Marc by Marc Jacobs rose gold bracelet watch by it. The annual declaration that the annual event is possibly dead, and is definitely Not What It Used to Be. To which, the only educated response, is: "Well, duh." Because if the internet has changed everything from how we pay our phone bills to what television shows we watch, then why wouldn't it have had an impact on the fashion world? The industry that used to change its pants twice a year now drops new styles into stores on a daily-weekly-monthly basis. The designers who used to get their make-or-break moments via glossy magazines can now bypass print, and go straight to the consumer democracy of digital.
And the public? Well, we're loving it. "We just all want instant shit," says Rebecca Weinberg, the former Sex and the City costume designer who sat front row at New Zealand's 2002 Fashion Week. "We just want the whore. We want the hooker. We want the quick fix. And it'll never go back to what it was." Earlier this year, a major report on the future of the New York event summarised the issues that are facing all Fashion Weeks. "Technology and social media have rewired the fashion system as everyone knows it," it said. "Images and livestreams from shows are accessible worldwide in real time, exposing consumers to designs months before they are available for purchase and providing sufficient time for so-called Fast Fashion brands to manufacture and deliver such trends ... trends and designs can seem out-of-date or stale by the time they reach stores, causing general consumer confusion and fatigue and ultimately hurting designer full-price retail."
Vote Leave gave £625,000 to a fashion design student in the days before the EU referendum to persuade young voters to opt for Brexit, it has been revealed. According to Electoral Commission records, Vote Leave handed the substantial sum of money to 23-year-old Darren Grimes in the run up to 23 June, making him one of the best-funded unofficial campaigners of the entire EU referendum, reports The Times.
One Vote Leave individual gave Mr Grimes an additional £50,000, bringing the total amount of money acquired to £675,315. Vote Leave said the student was given the money because it was close to breaching its £7 million spending limit and, therefore, wanted to make sure all the money it had been given would be used, added The Times. The source also confirmed the amount had been cleared with the Electoral Commission. Mr Grimes spent the money on the social media-driven campaign, BeLeave. Listed as an official Vote Leave outreach group, BeLeave sought to represent young people in the campaign for an Out vote by “putting forward an optimistic case for leaving.”
On its Facebook page, BeLeave said: “We believe in an optimistic vision of Britain and we hope to inspire a generation to make an informed and rational choice. We want to put forward the optimistic case for leaving - a truly global community, unlimited employment opportunities, and a future with unleashed potential.” Despite being given the large sum of money to sway young voters, though, BeLeave managed to acquire only 6,300 Facebook likes and just 3,700 followers on Twitter. Appearing in a Channel 4 News interview in the days after the Brexit result was announced, Mr Grimes said he was “absolutely thrilled” and “so proud” of the UK. He added: “I think we took power and gave it to individuals to make this decision. We decided to go forward as a Britain with global horizons, a Britain which is more internationalist, free trading, and I really look forward to an exciting future now.”
Follow Darren Grimes @darrengrimes_ On @Channel4News earlier. Celebrated our win and spoke of looking forward to the UK's exciting new, global horizons. 7:02 AM - 28 Jun 2016 76 76 Retweets 155 155 likes However, Mr Grimes was challenged by Sara Morrison, former vice chair of the Tory Party, who said she felt “deeply ashamed” at the way the campaigning went. She told Mr Grimes: “I'm very sorry that a young man like you have been so misguided. You will live to see it [the future] and I hope you don't regret it.” Mr Grimes replied: “I am absolutely certain that a Britain which can determine its own future is very much in our interest. As a young person, to decide to have a global future, and not a narrow-minded one, which focuses on one continent of the Earth, Britain is a global country.” Vote Leave defended its donations and insisted it was within the rules. A spokesperson told i: “We are very happy with the campaigning he did. The campaigning was completely up to him. We were entitled to give money to him, which is what we did, and we won, so it couldn't have been all bad, could it?”
READ MORE Brexit result would have been entirely different with votes at 16 The extent to which the country's students were against Brexit in the EU referendum, however, was recently revealed in startling analysis which showed that, for every one who voted Leave, almost six voted Remain, according to research agency YouthSight. Ebbi Ferguson, National Union of Students Wales deputy president, wrote for the Independent that the fact that 16 and 17-year-olds - about a million and a half people - were shut out of the vote was “an absolute disgrace.” She added: “NUS polls have shown around 75 per cent of them would have voted if given the chance - and it's easy to see why. They're going to have to live with the consequences of this decision for about 70 years, and it'll affect every area of their lives from education, to jobs, to travel, to peace, and politics.” She also added how “this can't happen again,” explaining: “The next time there's an opportunity to shape the future of our country, all young people must be at the heart of it.”
Disney's taking its Disney Style brand global with a five-part YouTube video series launching today. It ups the ante for Disney Style, an editorial brand launched in 2013 as a blog and YouTube channel aimed at Millennials who are also fans of Disney when it comes to fashion and beauty. The Disney Style site sees more than 1.6 million visits monthly and has more than 730,000 Facebook followers. The YouTube series, called “Destination: Disney Style,” takes that to a new level with five episodes, running anywhere from about three to five minutes. “This is the first time we've taken Disney Style globally,” said Disney vice president of social content and programming Dan Reynolds. “In each city, we highlighted some of the best collabs that we have. We also are able to highlight street style and how the fans are bringing Disney into their life in fashion and in their lifestyle.” All five episodes of the digital series will be shown as a sneak-peek event this evening at YouTube Space L.A., an outpost in Playa Vista of the video-sharing site that serves as a production facility and resource for creatives. The first video, hosted by YouTube influencer LaurDIY, visits Disney Expo Japan 2016, Tokyo Disneyland and Tokyo DisneySea while also looking at how Disney is fused into the style of the Harajuku Girls.
Product from collaborations with Misa Harada, Coach, Harveys, Kenzo, Marc Jacobs, Cath Kidston, Trina Turk, Topshop, Forever 21 and others, involving a range of Disney characters will be on display at the event. “We're very planful,” said Josh Silverman, executive vice president of global licensing. “We want to always develop partnerships that are authentic and capture the right spirit of both our characters, our franchises, our brands, as well as the collaboration partner's style and expression.” The Tokyo episode will be followed Aug. 9 with Jaleesa Moses looking at Shanghai Fashion Week and use of Minnie Mouse in work from designers Ji Cheng, Lulu Han, Makin Ma and Cindy Soong. Meredith Foster hosts the third episode, to be released Aug. 16, and focused on the Disney x Coach collection in New York City. Disney's collaboration with Cath Kidston will be part of the Aug. 23 episode, hosted by Lucy & Lydia with LaurDIY rounding out the series in Los Angeles for a first look at the Forever 21 and Disney/Pixar collaboration. “It was really important to us to have people who organically, on their own, believe in Disney and bring Disney into their life through fashion,” Reynolds said of the influencers tapped to be in the series. Disney's strategic about its social media use, even with the digital series being YouTube-based. The company will also bring elements of it to channels such as Instagram and Facebook, thus creating what Reynolds called an ecosystem around the show. Disney Style is a predominantly female audience, with the core being 18 to 34 year olds. “It's largely young women who grew up with the Disney brand and have this deep emotional attachment with the brand, and they want to keep Disney in their life through fashion and lifestyle,” Reynolds said. “It's through a very stylized way. It isn't always overtly Disney.” E-commerce is integrated into the videos, along with the company's other digital ventures. “We can entertain an audience on platforms like Facebook, understand that audience and then give them secondary messaging or follow-up messaging related to the content,” Reynolds said. “So that cycle we see as being really effective. Secondarily, when it's time for us to get them to convert to purchase, we have another tool for doing that as well.” That could be an annotation on YouTube that routes people to where they can make a purchase or providing the link to purchase an item posted on Instagram.